The weekly plan
Use this plan to post next week
Posting on LinkedIn sometimes feels impossible to fit in around your actual work. When you finally open the app, you feel instantly behind, like it’s been ages since you last posted. I fixed this a long time ago by simplifying the process for myself. For professionals who want to build authority on LinkedIn without spending hours on it, here is my solution for you.
Monday
Personal achievement
Share one personal achievement, even a small one. Add a photo to make it feel real.
Template
Hook
[One curiosity line — e.g. "How I [small win] without [thing you'd expect you'd need]"]
Story
[Where you were, what you were doing — 1 line]
[What actually happened — 1-2 lines]
Lesson
[The one thing this taught you — 1 line]
What helped
1. [Point]
2. [Point]
3. [Point]
Question
[Ask the audience something related to the story]
Close
I'm [name]. I post about [topic]. Follow for more.
Example
Hook
How I closed my first health-tech deal without any sales experience.
Story
I was sat in a coffee shop between hospital shifts, laptop open, no idea what I was doing.
A hospital director replied to my cold email within an hour.
Lesson
You don't need a sales background, you need to actually understand the problem you're solving.
What helped
1. I described the problem in their words, not mine
2. I kept the email under 100 words
3. I asked for 15 minutes, not a sale
Question
What's a small win this week that nobody else noticed but you?
Close
I'm Jasmine, I post about pivoting from medicine into health tech. Follow for more.
Tuesday
Engage
No post today, just action
- · Clean up your connections
- · Follow 10 people active in your niche
- · Comment on their posts
- · Send them a personalised message
Version 1 — shared interest
Hi [name], been following your posts on [topic], really rated your take on [specific post]. I'm [your role], working on [what you do]. Would be great to connect.
Example Hi Sarah, been following your posts on digital health funding, really rated your take on NHS procurement. I'm a doctor building a health-tech company. Would be great to connect.
Version 2 — shared industry
Hi [name], noticed we're both in [industry/niche]. I'm [your role/background], always keen to connect with people doing interesting work here.
Example Hi James, noticed we're both in health tech. I'm a doctor turned founder, always keen to connect with people doing interesting work here.
Version 3 — no agenda
Hi [name], no specific ask, just building my network with people in [industry]. I'm [your role]. Would be great to connect.
Example Hi Priya, no specific ask, just building my network with people in health tech. I'm a doctor and founder. Would be great to connect.
Wednesday
Educational post + outreach
Teach a secret from your industry.
Template
Hook
[Insider framing — e.g. "Nobody outside [industry] tells you this, but…"]
Body
Here's what's actually true:
1. [Point]
2. [Point]
3. [Point]
Safety note (health/medical topics only)
Add this line: "This is for people working in the industry, not medical advice."
Avoid: “ask your doctor,” specific drug names, specific side effects — these get health content suppressed.
Close
[One line tying it back] Follow for more.
Example
Hook
Nobody outside hospitals tells you this, but most delays aren't clinical, they're administrative.
Body
1. A huge amount of a nurse's shift goes on paperwork, not patients
2. Most hospital software wasn't built by anyone who's worked a shift
3. The tech that actually helps is the tech nobody notices
Safety note
This is for people working in the industry, not medical advice.
Close
This is the kind of thing insiders already know. Follow for more.
Then send 10 personal connection requests, rotating the three scripts above.
Thursday
Industry insight
Share an article you found sharp, add your own take. Rotate between these four so it never repeats.
4a — Shocking stat
HOOK: [Number] of [industry group] don't know this: [surprising fact]
BODY: [What it actually means, 2 lines]
TAKE: [Your opinion]
CLOSE: [Question] Follow for more.
Example
HOOK: Most people don't know this: a huge share of hospital admin time goes on tasks that could be automated today.
BODY: That's not a staffing problem, it's a tooling problem. The tools just haven't caught up to the workload.
TAKE: This is exactly why health tech isn't optional anymore, it's overdue.
CLOSE: What's one task in your job that shouldn't still be manual? Follow for more.
4b — Fact + example
HOOK: [State the industry fact plainly]
BODY: Here's what that looks like in practice: [specific example]
TAKE: [Your opinion]
CLOSE: [Question] Follow for more.
Example
HOOK: Most hospital software was designed for administrators, not clinicians.
BODY: Here's what that looks like in practice: a nurse spending 20 minutes logging one observation that should take 20 seconds.
TAKE: Design built around the wrong user always costs someone else the time.
CLOSE: Where have you seen this in your own industry? Follow for more.
4c — Reacting to an article
HOOK: Just read [source] — [one-line reaction]
BODY: The bit that stood out: [quote/point]. Here's why: [your reasoning, 2 lines]
TAKE: [What this means for the reader]
CLOSE: [Question] Follow for more.
Example
HOOK: Just read the latest NHS digital strategy report — this line stopped me.
BODY: The bit that stood out: most digital tools get adopted by hospitals, not by the staff actually using them. Here's why: adoption without buy-in from the ground rarely lasts past year one.
TAKE: If you're building anything in health tech, frontline staff are your real customer, not procurement.
CLOSE: Have you seen good tech get ignored because of this? Follow for more.
4d — Myth vs reality
HOOK: Most people believe [common myth]. That's not what actually happens.
BODY: Here's the reality: [2 lines]
TAKE: [Why this matters]
CLOSE: [Question] Follow for more.
Example
HOOK: Most people believe doctors leave medicine because they couldn't hack it. That's not what actually happens.
BODY: Here's the reality: a lot of the doctors leaving are the ones doing well, they just found a bigger problem to solve. Most still use their clinical knowledge every day, just differently.
TAKE: Leaving clinical practice isn't giving up on medicine, it's applying it at a different scale.
CLOSE: Do you know someone who did this? Follow for more.
Friday
Review
Check what worked this week. Do more of that next week. Then start the whole rhythm again on Monday.